The challenge
Sycle is a practice management platform built to run both the clinical and operational sides of a hearing healthcare practice. But the needs of a front desk coordinator and a clinic owner are fundamentally different. Front desk staff need scheduling, patient communication, and billing workflows. Owners and clinicians need revenue data, inventory control, and business intelligence.
The existing experience made no distinction between them. Everyone landed in the same place and had to navigate to what actually mattered for their role, creating friction at the very start of every session.
The approach
The Launchpad was designed as a role-aware entry point: a configurable home screen that adapts to who is logged in. Rather than a generic dashboard, each role surfaces the actions, metrics, and shortcuts most relevant to their day.
For front desk staff, that means quick access to the calendar, patient queues, and communication tools. For owners and clinicians, it means high-level performance data, inventory status, and operational metrics. The design also needed to account for practices of very different sizes, from a single independent audiologist to a multi-location enterprise.
Beyond Launchpad, this engagement covered multiple feature areas across the Sycle platform, applying consistent UX patterns to scheduling, billing workflows, digital document management, and patient communication tools.
The role-based Launchpad gives each user type an experience that feels purpose-built rather than one-size-fits-all, reducing the navigational overhead at the start of every session. Qualitative feedback from stakeholders pointed to the clarity and intentionality of the role differentiation as a clear step forward for the platform.